WEST HOLLYWOOD

Whether you’ve seen them in movies, music videos, online, or first-hand, you’re likely familiar with the iconic sprawl of billboards hugging the curves of West Hollywood’s famed Sunset Boulevard. The City of West Hollywood is tasked with honoring the legacy of these displays, while ensuring the vibrancy of the Sunset Strip stays contemporary. As such, The City underwent a comprehensive process to address the future of billboards on the Strip by releasing an RFP requiring all potential new billboard projects to participate in a rigorous design excellence competition process. Teaming up with acclaimed architectural firm, IB+A, Interstate conceptualized a Digital Spectacular that met the City's criteria and was subsequently awarded the rights to build.
Editorial Design
Graphic Design
Copywriting
Photography
Project Management

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