GRAPHIC DESIGNER, TURNED MARKETING DIRECTOR, TURNED CREATIVE DIRECTOR, TURNED CHIEF MARKETING OFFICER

(if titles are your thing)

HOW IT STARTED

After devouring that first IKEA catalog, 12-year-old Simona dove head-first into the powerhouse world of Microsoft Paint. The real ones know, MS Paint walked so Photoshop could run. Needless to say, an amateur designer was born - along with dozens of new looks for every room in the house. Fast forward to high school, working on the yearbook and newspaper, where a passion for editorial design emerged. On to college for full immersion into creative studies, photography, and an accidental enrollment into Econ 101. Enter the real world for my first Design/Marketing gig. For all that follows, have a look at the CV.

HOW IT’S GOING

It’s going really well, thanks for checking. I’m currently leading the creative engine behind an out-of-home agency you may have heard about.

ADDITIONAL CAR FACTS

    • Being über resourceful when it comes to problem-solving

    • Whipping up ideas, big and small

    • Smithing words

    • Energizing people and spaces with whimsy and moxie, but mostly whimsy

    • Possessing the EQ of a person with high EQ

    • Tendency to overuse commas. That’s it. That’s the only flaw. Why? What have you heard?

    • Managed the production and launch of Casamigos’ first-ever OOH campaign

    • Finalist in Budweiser’s global call for CDs to pitch a limited-edition Labor Day packaging design and campaign

    • Produced an RFP response resulting in the landmark award to build a one-of-a-kind Digital Spectacular on Sunset Blvd

    • Instrumental in securing SEPTA’s groundbreaking Naming Rights rebrand of Pattison Station to AT&T Station

    • November 1, 2023: solved Wordle in one guess (can die happy)

Let’s chat.

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