Casamigos
Out-of-Home Campaign
Overview —
In 2013, two handsome men, with fairly recognizable names, endeavored to create a tequila to their exacting standards. Boom, Casamigos was born. Word spread like wildfire, and quite frankly, with George Clooney as a founder, advertising wasn’t essential. In fact, their strategy was simple - let the branded delivery trucks do the talking. Fast forward a decade, and the celebrity-backed spirit space was becoming mighty crowded. It was finally time for an advertising push. In 2023, Interstate helped Casamigos launch its first-ever OOH campaign. Working closely with internal teams, outside vendors, and Casamigos’ leadership, I managed every aspect of the campaign, from go-to-market strategy to media buying, placement, and production. The effort resulted in a national campaign, with more than 100 placements across 25 markets.
Services —
Go-to-Market Strategy
Media Buying/Planning
Campaign Execution
Production Management
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