CASAMIGOS

OOH CAMPAIGN

  • In 2013, two handsome men, with somewhat recognizable names, endeavored to create a tequila to their exacting standards. Boom, Casamigos was born. Word spread like wildfire, and quite frankly, with George Clooney as a founders, advertising wasn’t essential. In fact, their strategy was simple - let the branded delivery trucks do the talking. Fast forward a decade, the celebrity-backed spirit space was becoming mighty crowded. It was finally time for an advertising push. In 2023, team Interstate helped Casamigos launch its first-ever OOH campaign. Every aspect of the campaign, from go-to-market strategy to media buying, placement, and production, was handled by Interstate. The effort resulted in a national campaign, with more than 100 displays across 25 markets.

  • Go-to-Market Strategy

    Media Buying/Planning

    Campaign Execution

    Production Management

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