POP N CIRCUMSTANCE

Four friends set out on a mission to create a simple, but morally disturbing, Q&A game, inspired by years of asking one another unhinged, brow-raising questions. The result? Pop n Circumstance, a question-answer game, mixing pop culture and obscure hypotheticals, intended to elicit reactions, spark debates, and question how much people know their friends. The PnC team tasked me with creating the game’s visual identity, establishing its brand voice, and roadmapping the app’s UX/UI.
Visual Identity System
Brand Voice/Messaging
UX/UI Roadmapping

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