To celebrate the first luxury ready-to-drink sparkling aperitif, team Interstate helped Chandon Garden Spritz stage a district takeover in the nation’s capital, anchoring a comprehensive activation with the use of DC Water Taxis. To help generate engagement for the brand, we used transportation as part of the experience, dressing water taxis with branded messaging to create a visually compelling experience for passengers. These water taxis were used to transport the public between the D.C. Wharf and Georgetown, where a pop-up ‘Garden District’ hosted events for VIPs and the general public, including influencers and tastemakers. The social media outreach delivered 18.5 million impressions.