AT&T

When it comes to public transit, revenue from the sale of advertising - a la bus ads, subway posters, rail cards, etc - is one of the most effective ways to defray costs to riders and taxpayers. SEPTA was no exception in its search for opportunities to create non-fare box revenues. Enter my team at Titan, SEPTA’s media concessionaire, who took a big swing pitching SEPTA and AT&T a mutually beneficial Naming Rights Sponsorship, wherein the telecomm giant would have year-round branding and ‘ownership’ of Pattison Station, in exchange for substantial compensation to the transit authority. We established an executable vision for the system-wide rebrand and the rest, as they say, is history. A groundbreaking five-year, $5M deal was penned - the first-ever for SEPTA, and a blueprint for subsequent station sponsorships (NRG, Jefferson, etc.). The agreement included station beautification, new digital signage, system-wide map updates, wayfinding signage, and an awareness campaign. Most importantly, “AT&T Station” built on SEPTA’s relationship with AT&T, which, at the time, was the only carrier providing underground wireless coverage.

Media Deployment Ideation

Graphic Design

Pitch Decks & Presentations

Signage and Wayfinding